Ethereum and NEM both have unique selling points, and both can be integrated into BrandLedger to produce something that may not otherwise be possible.
We see NEM as a fantastic fit for a decentralized advertising platform. Features like the NIS/NCC and PoI architecture of NEM were a huge consideration for us in choosing NEM as one of the two blockchains for BrandLedger's initial development and launch. We see the advantages of NEM in terms of security and scalability, and are looking forward to broadening NEM exposure.
Speaking more to Ethereum, initial advertisers incorporating BrandLedger into their marketing strategy won't do so blindly — the ones that do will be ones that are already deeply aware of blockchain technology. Many of these advertisers are invested in the Ethereum ecosystem, are already using other Ethereum dapps, and like the model of smart contracts being stored on all blockchain nodes. In the short term they will most likely prefer to use BrandLedger with Ethereum. We believe that these blockchain enthusiast advertisers will pave the way for more mainstream advertisers to use our product.
Additionally, mainstream media attention is driving interest toward Ethereum first, and people in media and advertising are paying attention. The advertising industry is relatively averse to breaking with tradition. We see Ethereum as a starting point for these ad industry stalwarts — a gateway to get them invested in working with blockchain technology, which it is our goal to promote.
An app that supports both blockchains can bring people using Ethereum to NEM. NEM is a great technology, but it currently has a bit less exposure in the US. This is sure to change in the future, and BrandLedger can be a part of that process.
In the end, we believe that there are technical merits to both technologies. As blockchain enthusiasts, we genuinely wish for mutual success.